Thursday, August 27, 2020
The dreams of Immigration and the harsh realities of Immigration Essay
The fantasies of Immigration and the unforgiving real factors of Immigration Itself - Essay Example The story investigates movement and its effect on peopleââ¬â¢s lives. Early man relocated from mainland to landmass looking for food, Balboa and Florinda moved toward the Northernish Empire for work. Crosthwaite utilizes numerous methods to outline the equal battles of fourteenth century Latin America in contrast with 21st century Latin and North America, which is the place the center will remain. These battles are relative to every single distinctive culture, through the misfortunes of migration. The battles for most workers only start with the idea of being acknowledged and comprehended. Moving starting with one nation then onto the next is an exceptionally startling and energizing thing. Indeed, even in the current culture that we live in, we are critical of others simply dependent on the shade of their skin, as Florinda experienced when Balboa took her to the emergency clinic in their first gathering (Crosthwaite, p 12). This is further dampening thinking about that Balboa los t his employment in light of his gathering and aiding Florinda. This is just the start of the feelings of trepidation and tensions that settlers feel. Deserting all that they have known, companions, family, life itself for a fantasy imparts a phenomenal dread. Despite the fact that they know in their substances that what they are doing is generally advantageous, it is as yet hard to make this move in view of the staggering apprehensions included. The feelings of dread that outsiders have with regards to relocating to another nation are just exacerbated by the individuals that they experience both on the excursion and upon appearance. How rapidly the individuals overlook that they, as well, dropped from outsiders searching for a superior life in the Northernish Empire. It is a rarity indeed individuals relocate starting with one nation then onto the next for the sole motivation behind the excursion and its energy. Regularly, the relocation of individuals starting with one nation then onto the next creates after some time. It by and large starts when a nation needs extra work powers. At that point, the worker comes to, for instance, the U.S. through a visitor laborer program. This permits the transient laborer to go back and forth uninhibitedly over the outskirt to work. Despite the fact that work is an essential purpose behind numerous individuals to move, it relies upon every people ââ¬Å"characteristics and differ from individual to individual and spot to placeâ⬠(Rodriquez-Scott, 2002). Despite the fact that the key purpose behind a great many people to move to another nation is work, there are those that relocate for affection, the fantasy of a superior life, a superior world, training and estrangement. In ââ¬Å"The Moon Will Forever Be a Distant Loveâ⬠, Florinda and Balboa meet up out of adoration and move due to legitimate need. They head toward the Northernish Empire so Balboa can look for some kind of employment. This is a genuine correspond ing to the current deluge of vagrant laborers from Mexico, yet in addition different nations around the world. The two escape together infatuated, however before long find that their disparities are distinct. It starts with Florinda addressing Balboaââ¬â¢s strict convictions, where they differ and Florinda keeps at Balboa requesting an unexpected answer in comparison to the one she continues getting (Crosthwaite, p 50), and proceeds to the inevitable finish of the relationship. This equal is a comparable issue with foreigners to the U.S. too. Despite the fact that the U.S. is viewed as a blend, it despite everything acknowledges advancement of illicit migration and prejudice regularly. In 2001, Tyson Foods Inc. enlisted illegals from Mexico to work in their U.S. plants. They were paid an allowance
Saturday, August 22, 2020
Animal Dreams :: dreams
Creature Dreams à â 'Stop it!' I shouted. My heart was pounding. 'You're executing that feathered creature!' - Codi Noline, Animal Dreams à Those are the expressions of Codi Noline, a fearless courageous woman with her brain set on protecting an excellent however unprotected peacock from horrendous torment by a gathering of hysterical kids on her first day back in her old neighborhood of Grace, Arizona.â Much to Codi's mortification, the fledgling ends up being only a piã ±ata, spilling treats and brilliant fortunes instead of a violent mass of blood and bone.â The kids aren't a pack of miserably pained youth taking part in creature mutilation for sport, just a typical gathering of children taking part in a gathering game regular toward the Southwestern Mexico-impacted culture terrified and confounded by an outsider's outburst.â Anyone who has seen a piã ±ata may think about how an individual without weakened vision could botch one of those splendid, fake paper mache manifestations professionally creature, yet in some cases an unusual perspective can cause the world to be seen through a murkier fog than poor v ision would ever produce.â Codi's misguided judgment of the peacock episode is a fairly entertaining story, however it has a more profound hidden meaning.â Things are not generally as they appear, regardless of whether they are seen with the eyes, the brain, or the heart.â This is a fact Codi learns somewhat more of consistently she is home.â Her own otherworldly and enthusiastic excursions are reflected to a limited extent by her changing perspectives on the town's pet flying creatures, the peacocks.â The town's ladies organizers, the blue-peered toward, dim haired Gracela sisters from Spain, showed up to marry desolate gold diggers and left the unassuming community with a heritage of looks, legends, and one of a kind wild fowls. From the start, the vulnerability of the piã ±ata Codi accepts is genuine helps her to remember her own weakness, and the way that it has no safeguards appears her own absence of security fromâ her different misfortunes. (DeMarr, 1999)â Codi's arrival isn't the blissful homecoming of the understudy casted a ballot generally mainstream in secondary school, yet the arrival of one who has consistently felt unique and alienated.â She considers herself to be an outcast in view of her looks, her dad's request that his young ladies were better than every other person, and her absence of cherished recollections of Grace.â Even before the occurrence with the piã ±ata, the peacocks drove themselves to the front of Codi's brain by being the primary thing she heard while strolling through her calm town.
Friday, August 21, 2020
Odyssey Essay Topics To Consider
Odyssey Essay Topics To ConsiderThe Odyssey Essay is a very popular high school course that covers the Odyssey, the story of Odysseus. Students will read chapters from the Odyssey and then discuss the reading with their class. There are many topics to be discussed in this course, and this article will outline some of the more popular topics.In this course, students will take on the question of who is Odysseus? They may ask the question, 'Who is Odysseus?' by way of beginning a chapter, and asking a student to write a review of what the character Odysseus has said throughout the entire text of the book.Students will ask the question, 'Where were the site names of various places in Odysseus' journey mentioned?' Many times, students may search online for old maps of places Odysseus may have visited in his journey. This will give them an idea of where these places were located.Another subject that can be used is a discussion of the group discussion. In most high school courses, discussio n is permitted but a student must not necessarily use a book or newspaper to provide notes for the group discussion. To be successful, students should write down all the group discussions that occurred within the text of the text. This gives the students a list of topics that they can then research later.Another topic that students will explore is the effectiveness of the Lecture. In this course, students will discuss each Lecture's success or failure within the text of the text. In addition, students may ask the question, 'What did Odysseus do with the money he earned?'The audience members will also be asked to look at the text for references to various terms. This will give the students an idea of what the characters in the text are talking about at certain points in the text. This will also help the students in answering the question, 'What were the persons and places named in the text?' in order to understand how the text was written.Students should also examine the responses of the teacher's response to the questions. If the teacher wants students to spend some time revising their work, they should offer suggestions to students to include in their work. The teacher can also use this as a forum to change a topic that has not gone over well with the class.One thing that students should be prepared for is that there will be some students that are better prepared than others. This is because there are a number of different topics that students should cover and a student should try to follow the guidelines that were set forth in the class syllabus. This will help students to ensure that they are able to achieve a satisfactory grade in the course.
Monday, May 25, 2020
Case Study Analysis Early Childhood. Chantiara L. Johnson.
Case Study Analysis: Early Childhood Chantiara L. Johnson Capella University Introduction Dawn is a four-year-old girl, who was raised by her two parents Terry and Bill. In the beginning of Dawnââ¬â¢s life, both parents were very attentive to her and the things that interested Dawn. They cared for her and played with her; even when Dawn would show resistance and frustration, they would be patient and understanding. Terry would manipulate Dawn out of her difficult temper by making her happy and distracting her with things and activities that she enjoyed. When Dawn was 3-years-old, her parents welcomed their second child, Darren. Darren was completely different then Dawn, because he was born with aâ⬠¦show more contentâ⬠¦Instead of being able to do many task for Dawn, Terry now expects Dawn to be more independent than before. Identification of Theory As one looks within this case study, the theory of attachment is demonstrated throughout the whole study. Theorist John Bowlby defines attachment as a system, and not a specific set of behaviors (Broderick Blewitt, 2014). It is within this system that an infant and their caregivers bond becomes secure and made whole, allowing them to provide a haven when the infant is in distress. When Dawn was born, her parents both provided the warmth and comfort needed to create a secure attachment. Securely attached children can become upset when separated from their mother; however, when she returns the child will greet her warmly seeking comfort from her (Broderick Blewitt, 2014). Over time Dawnââ¬â¢s parents began to alter their priority from primarily on Dawn to every other thing within their lives, especially to Darren their youngest child. It was within this change that Dawnââ¬â¢s temperament and behavior began to change as well. The change of a childââ¬â¢s attachment can result from change within the family, the birth of a younger sibling, marriage or divorce, and relocation of schools or neighborhoods (Colin, 1991). The shift in Dawnââ¬â¢s attachment changes from secure to insecure, because of the new addition of her baby brother, and the lack of
Thursday, May 14, 2020
Problems Faced By Slum Dwellers - 1416 Words
The occupants of surrounding slums believed this land uninhabitable; however, the Tamil laborers transformed it to what is known today as the Annawadi slum. Furthermore the slum dwellers were residing on land that did not belong lawfully belong to them and they didnââ¬â¢t receive permission to occupy this land either; they were squatters.(pg.xii) If Indiaââ¬â¢s government and law officials had adequately enforced the legality of the situation the Annawadi slum and other slums would not have existed. Through initial interior motives of several parties that played a key role in corruption slum dwellers have been able to prosper in hopes of upward social and economic mobility. However, slum dwellers have also been victimized in order to maintainâ⬠¦show more contentâ⬠¦Both of their children were key players in their successes. As mentioned previously Zehrunisa was had a family trash business that and her family was one of few families in the slum who possessed a fairly great deal of money compared to everyone else. This was made possible, because of the trash business. When the business began it was ran by Karam, Zehrunisaââ¬â¢s husband, but since sickness had took over his body the eldest son Abdul was now in charge. Abdul purchased trash from other scavengers, sorted it and sold it to a large recycling company. Yes this business had taken off and provided enough income to support the family and still have enough to save it was not allowed for squatters on the airportââ¬â¢s land run businesses. So to avoid the closing of their business and the stop of the family income Zehrunisa, Abdulââ¬â¢s mother would pay the bribes that the officers demanded. (pg.92) In addition, when Fatima accused Zehrunisa of harming her, she was being encouraged to pay for Fatimaââ¬â¢s silence. This was before the burn ing incident. After Fatima accused Abdul and other members in the family of playing a key role in her burning; Zehrunisa was still encouraged on numerous occasions to pay Fatima for her silence and to change her story. These suggestions came from Asha, who was influential in the Annawadi community and theShow MoreRelatedNeed For A Socio Economic Study1705 Words à |à 7 PagesIII. NEED FOR A SOCIO-ECONOMIC STUDY Any pragmatic strategy to prepare developmental plans for the slum area would require in-depth analysis of at least three broad issues: ïÆ'Ë Issues related to the migrants namely the social problems of slum population, their background, reasons of migration, duration of migration, their transition from slum to other areas, mechanism of coping with the slum problems. ïÆ'Ë Issues related to willingness to pay for better living conditions and expectations from the governmentRead MoreSlums During the Urbanization Process of Turkey1258 Words à |à 6 PagesBaÃ
Ÿak Erel 108611006 Berke BaÃ
Ÿ Multiply-city; Representations of Urban Experience Slums During the Urbanization Process of Turkey The word ââ¬Ëslumââ¬â¢ was firstly mentioned by a writer called James Hardy Vaux, in his book ââ¬ËVocabulary of the Flash Languageââ¬â¢ which was published in 1812[1]. At those times ââ¬Ëslumââ¬â¢ was also a synonym of illegal commerce. Today, ââ¬Ëslumââ¬â¢ is used to describe the residential areas of a huge amount of people of the world. According to the UN-Habitat report released in OctoberRead MoreAnalysis Of Behind The Beautiful Forevers 1101 Words à |à 5 Pageshow individuals get out of povertyâ⬠(Boo 257). In November 2007, she and her husband, an Indian citizen, moved from the United States to India to study a group of slum dwellers in Annawadi, Mumbai (Boo 249). While studying this group of individuals in India from 2007 to 2011, Booââ¬â¢s goal was to learn why the individuals within this slum have not banded together against a common enemy in order to gain upward mobility. She illustrates several common issues of developing nations inclu ding: corruptionRead MoreAnalysis Of The Movie Slumdog 1247 Words à |à 5 Pagesdeviant acts every time; however, the reality of childhood in the slum is better illustrated in Booââ¬â¢s book since it expose the danger of problems such as hunger, illness and childhood deviance. Behind the Beautiful Forevers describes numerous childrenââ¬â¢s tragic death due to the pressures of their hardship and social injustice. Sometimes leading them to unjust death on the road without clear cause. For example, Sanjay, a young boy in the slum was pressured to end his life after he thought that he was goingRead MoreEssay about social polarisation1224 Words à |à 5 Pagessocial economic cohesion is likely to be weak. This disparity in a society due to income levels leads to different social classes as in the case with Brazil city leading to the rise of informal settlements. What is a favela? A favela in Brazil is a slum that is within the countrys large cities especially Rio de Janeiro and Sao Paulo. A favela sprouts when homeless people occupy empty land and set up makeshift structures out of old materials. Favelas are part of Brazilian sociocultural practices. (PerlmanRead MorePlanet Of Slums By Mike Davis Essay2164 Words à |à 9 Pagesof Planet of Slums, predicts the direction in which the worldââ¬â¢s cities are headed, and how the changes in living conditions are only going to deteriorate if certain trends continue. The title of his book explains Davisââ¬â¢s vision for the future of cities as he feels there is enough evidence pointing towards an exponential rise in slum populations across the worldââ¬â¢s largest cities. Additionally, he expresses his opinion on many issues regarding the rapid rise in developing citiesââ¬â¢ slum populations,Read MoreThe Western Model Of Urbanization Essay1231 Words à |à 5 PagesCitizenship Prof. Fredericks The Issue with the Western Model of Urbanization From the colonial period to modern globalization, the importance of nations has increased immensely. Post colonialism, nations that were once under foreign rule were faced with the challenge of identifying themselves as independent states. In an effort to break away from their colonial legacies, the focus on nationality and citizenship became an important question. Nations were asking themselves in what way they couldRead MoreThe Worst Death Trap, Killing Fourteen Italian Immigrants1493 Words à |à 6 Pageswith cheap, flammable mattresses and furniture. Funds were raised for the burial of the dead and the further support of the remaining tenement inhabitants, but hundreds of thousands of other tenement-dwellers across the major cities in America would experience similar loss. The poor faced many problems in the late 1800s and early 1900s. By the end of the Gilded Age in 1884, cities had experienced exponential growth in population (due to immigration), growing city sizes (due to a mass migration toRead MoreJacob Riis How the Other Half Lives Essay1550 Words à |à 7 Pages In How the Other Half Lives, the author Jacob Riis sheds light on the darker side of tenant housing and urban dwellers. He goes to several different parts of the city of New York witnessing first hand the hardships that many immigrants faced when coming to America. His journalism and photographs of the conditions of the tenant housing helped led the way of reformation in the slums of New York. His research opened the eyes of many Americans to the darker side of the nations lower class. ThoughRead MoreLot For Health Care And Rehabilitation Essay955 Words à |à 4 Pagesaccess to health and education, clean water and sanitation, have poor housing and may live in overcrowded, unsanitary and unsafe areas. In Rawanda, on average people have to walk 750 meter to get water and this is impossible for who has mobility problem. (Thomas P. , January 6, 2005, pp. 5-8) 18 Migration poverty homelessness: Urban poverty report, finds that migration in India shown an increase in 2001 as compared to consistent decline during 1961-1991. The economic remains the main reason for
Wednesday, May 6, 2020
No Amount Of Monetary Resources A Transition Away From...
For serious environmental change to be feasible, a transition away from fossil fuels, and towards renewable energy is required. To achieve this goal, deep and fundamental institutional changes are necessary. The main institutional obstacle that is blocking a transition to renewable energy is the oil sector. This sector is no small obstacle because it has deep pockets, and it is deeply enveloped in every developed country in the world. Per Muzio, natural gases make up an ever-increasing part of the world economy, and a staggering 41 percent of the energy sector [Source Muzio]. This huge amount of monetary resources creates a twofold problem. First off, it gives oil corporations the ability to fight any legislation that harms their profits, which inherently means blocking any new legislation that would benefit renewable energy. The second problem is that because the oil sector occupies such a large base of the economy, any country that willingly moves away from fossil fuels is sacrific ing a large chunk of potential income, as well as a huge amount of jobs. There is also the problem that the energy requirement of every country must be fulfilled. As of 2016, renewable energies do not consistently fill these requirements [source Muzio]. There are a few countries that are geologically blessed that can, in the foreseeable future achieve independence from fossil fuels through a diversity of renewable energies such as Finland, but they are currently in the minority [Source ees]. ForShow MoreRelated The Pros and Cons of Ethanol as a Renewable Source of Energy5374 Words à |à 22 PagesI. Introduction One of the most hotly contested debates in todayââ¬â¢s realm of environmental concern is how to secure energy for the maintenance and improvement of quality of life in the future. To date, humanity has been blessed with plentiful reserves of cheap crude oil, which can be refined into a multitude of items that make the lives of many so convenientââ¬âgasoline, heating oil, natural gas, plastics, and fertilizers. In some parts of the world, these technologies merely facilitateRead MoreProgression vs Conservation-From the View Point of Third World Countries3064 Words à |à 13 Pagesand conservation. Our world has been rapidly changing over the past decade. This is due to the fact that the Industrial Revolution took place towards the end of the 18th century, covering the span of the early 19th century. (ââ¬Å"The Economy Vs. Environment Debate,â⬠n.d.) The Industrial Revolution involved new manufacturing processes and the transition from manual hand production and handling methods into mechanized and automated with the help of machines. The birth of machines and factories give riseRead MoreEssay Steps Towards An Ecosociety: Dealing With Air Pollution3480 Words à |à 14 Pages Steps Towards an Ecosociety: Dealing with Air Pollution This essay identifies and explains the problem of pollution facing humanity today. It will also propose one of the first ideas which could more effectively limit air pollution, Emission Credit Trading. This can be seen as one of the first steps in the development of an ecosociety. The notion of a viable ecosociety has created considerable problems in terms of deciding the most effective and efficient policies to be implemented.Read MoreEssay Economics Guided Reading Answers8260 Words à |à 34 Pagesare tangible, scarce, useful, and transferable 1. scarcity of resources, which results from society not III.A. the market having enough resources to produce all of the things people would like to have III.B. the markets in which productive resources are bought and sold 2. A need is a basic requirement for survival and III.C. in product markets IV.A. the amount of output produced by a given amount of inputs in a specific period of time IV.B. They increaseRead MoreEdexcel Igcse Economics Answer49663 Words à |à 199 PagesAnswers: Section A: The Market System Chapter 1 (a) In all of the photographs goods are being traded. In A, people are buying goods from market traders in a souq. In B, goods are being sold by auction. In C, shoppers are buying goods from a supermarket. And finally, in D, cars are being bought at a car lot. (b) In C, shoppers queuing at a checkout will pay the price that is displayed on the labels of products (or at the point of sale). Shoppers will either pay the price shown or choose notRead MoreA Brief Note On The Soviet Revolution Of Russia Essay9167 Words à |à 37 Pagescountry in the world; its total area is 17,075,400 square kilometers (6,592,800 sq. mi). There are 23 UNESCO World Heritage Sites in Russia, 40 UNESCO biosphere reserves, 41 national parks and 101 nature reserves , it also has a lot of minerasls and resources that hold the potential to keep Russia relevant in the international business Russia has an extensive coastline of over 37,000 km (22,991 mi) along the Arctic and Pacific Oceans Russias climate is mostly humid continental Section 1 HistoryRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words à |à 656 PagesWars in a Century of Violence â⬠¢ John H. Morrow Jr. 161 6 Locating the United States in Twentieth-Century World History â⬠¢ Carl J. Guarneri 213 7 The Technopolitics of Cold War: Toward a Transregional Perspective â⬠¢ Gabrielle Hecht and Paul N. Edwards 271 8 A Century of Environmental Transitions â⬠¢ Richard P. Tucker 315 About the Contributors â⬠¢ 343 _ IN TR OD UC TIO N Michael Adas B y any of the customary measures we deploy to demarcate historical epochsRead MoreMerger and Acquisition: Current Issues115629 Words à |à 463 PagesUnion and other countries. ISBN-13: 978-0230-55379-8 ISBN-10: 0-230-55379-6 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Mergers and acquisitions : current issues / edited by Greg N. Gregoriou
Tuesday, May 5, 2020
Logistics Inc. An Ancient Organization for Travelling
Question: Discuss about thr Logistics Inc. for An Ancient Organization for Travelling . Answer: Introduction Logistics Inc. is an ancient organization for travelling around Scotland. They are going to unify 3 of their businesses Daze Travel, Dynasty Travel, and 2point4 Travel. This includes the movement of all the 10 offices comprising of the selling units, into one office building. Additionally, it has all the necessary information to effectively and efficiently create a project plan, that will successfully execute the project and project management methodologies. For handling the project, it is critical to follow the normal benchmarks of project management, such as the PMBOK or the Project Management Body of Knowledge. The success of the event is ensured by this, and it will be easy to manage. PMBOK is famous in the domain of project management since it can be applied to all typeS of projects and it has been proven to be effective. The main difference between PMBOK and other famous processes such as PRINCE2 is that PMBOK provides the core structure of the accounts and scope management. Project Scope Goals The most prosperous business section is the rewarding market of holiday packages, that is currently segmented into 3 exclusive selling operations, requires relocation into one steadfast call center so that it can continue to offer excellent customer services. Additionally, the organization will be able to handle the dynamic and increasing expectations and requirement of the consumers. Aims To create a reasonable operational environment that will support future requirements. To handle the consumers requirement for the advanced and latest technological experience. To monitor market trends in competition and growth. To enhance the communications platforms among the 3 business entities. To enhance Logistics Inc.s brand image and enhance quality of services. To combine the 3 business units of the organization into a single operation. To create quicker, more efficient, and improved process of influencing the dynamic and large customer base. Deliverables The proposed project will comprise of the underlying deliverables A successful amalgamation and unification of the 3 sections of business of Logistics Inc. into one single foundation at Ricarton, England. Project manager will create the plan of the project. The approval for the event from the organization will be tackled by the project manager. The event venue requires approval. The kind of crafts which are allowed to be sold requires approval. The resources roles and responsibilities require approval. Technical Requirement The projects operational requirement is a parking lot which will support the vehicles of 100 employees. Constraints and Exclusions The exclusions and constraints of the project are (A Guide to the Project Management Body of Knowledge, 2000) Relocation start date finalization No external supplier/contractor/consultant downtime that might have a negative influence on the amalgamation and unification is permitted. Budgeting and funding. Building of new call center Completion of project will be done at least a day prior to the event. Else, extra resources are required for project completion on time. This might enhance project budget. The requirements are to be finished according to project timeline. The project will be completed with supplies allocated. Additional supplies are not permitted. Customer Review Scottish Travel, Logistics Owner. Milestones The milestones of the project are as follows Creation of detailed plan of the project 1st October 2016 Existing data backup 10th October 2016 Selection of hardware 25th October 2016 Selection of supplier 1st November 2016 Relocate office 10th Novrmber 2016 Install hardware/software 15th November 2016 Project Priorities A priority matrix is required to be implemented so that the areas which require improvement or restrictions can be recognized and are given below Limitations The project is needed to be finished as per the range given, budget allocated, and time scheduled. Improvements Improvements are regarding the numerous sections such as the expected project range, costs reduction, and/or project schedule reduction. In the same manner, in regards to performance, it implies addition to the value of the project. Accepted This comprises of the fact that the requirements of the parameter may not be achieved. The project cost might increase, however, only 10% enhancement is acceptable. After the priorities are chosen, it will help the team of the project in determining the most critical actions and assist in summarizing the project range, managing the limitations, making and optimizing decisions, modifying integration of controls, and negotiation project modification. The prority Matrix of the office relocation is given below Time Performance Cost Constraints X Enhance X Accept X Office relocation has direct relation with the three parameters of priority matrix. Constraint time is a big constraint in this project as if the relocation is not done within the given timeframe it may hamper the business of the client and in turn decrease its revenue. Enhancement Scope/performance can be enhanced where in enhanced facilities and infrastructure will be provided to the team members. Accept There is a 10% acceptance in increase in the budget allocated to the office relocation project. The increase in cost will be accepted as the new office and location should facilitate the working of the staff of the company. Work Breakdown Structure (Duncan, 1996) The projects key packages are as follows Project Management The package contains plan of the project, budget estimation of the project, schedule of the project, along with list of items to be procured. Additionally, metrics for quality control are also given in the project quality control. Requirement definition The package consists of specifications of new location, site constraints, and plan for staffing. Site inspection The packages consists of an agreement done regarding the facilities and the present realtors are notified regarding the agreement. Site design The packages consists of design of office interiors and exteriors, that is, loading areas, employees area, parking area, and warehouse area. Communication requirements The packages consist of computer network requirement and specification of voice network. Security system The package consists of employees accessibility and implementation of physical security. Communication network The package consists of supplier selection for setup of internet and IT equipment installation. Site setup The package consists of data backup from old site, and installation at new site. Cost estimation Consensus method WBS Task Name Cost 1 Relocation Project 1.1 Project Management 1.1.1 Planning 300 1.1.2 Budgeting 250 1.1.3 Scheduling 300 1.1.4 Management of Procurement 300 1.1.5 Management of Quality 300 1.2 Requirement Definition 1.2.1 Location of new site 500 1.2.2 Identification of constraints 350 1.2.3 Plan for staffing 200 1.3 Inspection of Site 1.3.1 Agreement of facilities access 400 1.3.2 Notify present realtor 300 1.4 Site Design 1.4.1 Warehouse 500 1.4.2 Employee areas 1000 1.4.3 Open areas 600 1.4.4 Parking 1000 1.4.2.2 Area for loading 1000 1.5 Communication Requirements 1.5.1 Establish network of computers 2000 1.5.2 Establish network for voices 1000 1.6 Security System 1.6.1 Access via keycard 850 1.6.2 Physical security 900 1.7 Network for Communications 1.7.1 Selection of vendors 600 1.7.2 Internet connectivity 1000 1.7.3 Installation of new equipment 2000 1.8 Setup of site 1.8.1 Backup Data 2000 1.8.2 Installation of data 1000 1.8.3 Notify client of address change 500 (Kerzner, 2001) Bottom up approach In this approach, work is divided into smaller elements. Thereafter, they are estimated separately. They are combined together to form Work Breakdown Structure (Billows, 2016). S.No. Task Name Unit Cost ($) Quantity Total Cost ($) 1 Establish network of computers 200 10 2000 2 Establish network for voices 100 10 1000 3 Selection of vendors 600 1 600 4 Internet connectivity 1000 1 1000 5 Installation of new equipment 200 10 2000 6 Backup Data 200 10 2000 7 Installation of data 100 10 1000 8 Email clients 500 1 500 10,100 (Billows, 2016) Time phased method WBS Task Name OCT NOV DEC 1 Relocation Project 1.1 Project Management 1.1.1 Planning 300 1.1.2 Budgeting 250 1.1.3 Scheduling 300 1.1.4 Management of Procurement 300 1.1.5 Management of Quality 300 1.2 Requirement Definition 1.2.1 Location of new site 500 1.2.2 Identification of constraints 350 1.2.3 Plan for staffing 200 1.3 Inspection of Site 1.3.1 Agreement of facilities access 400 1.3.2 Notify present realtor 300 1.4 Site Design 1.4.1 Warehouse 500 1.4.2 Employee areas 1000 1.4.3 Open areas 600 1.4.4 Parking 1000 1.4.2.2 Area for loading 1000 1.5 Communication Requirements 1.5.1 Establish network of computers 2000 1.5.2 Establish network for voices 1000 1.6 Security System 1.6.1 Access via keycard 850 1.6.2 Physical security 900 1.7 Network for Communications 1.7.1 Selection of vendors 600 1.7.2 Internet connectivity 1000 1.7.3 Installation of new equipment 2000 1.8 Setup of site 1.8.1 Backup Data 2000 1.8.2 Installation of data 1000 1.8.3 Notify client of address change 500 Monthly cost 3700 6600 8850 Cumulative cost 3700 10300 1915 References A Guide to the Project Management Body of Knowledge. (2000) (5th ed.). Retrieved from https://www.cs.bilkent.edu.tr/~cagatay/cs413/PMBOK.pdf Billows, D. (2016). Bottom-up Estimating. 4pm.com. Retrieved 27 July 2016, from https://www.4pm.com/bottom-up-estimating/ Duncan, W. (1996). A guide to the project management body of knowledge. Sylva, NC: PMI Communications. Introduction to Project Management: Principles, Techniques and Tools. (2013) (1st ed.). Retrieved from https://oe.ucdavis.edu/local_resources/docs/projectmanagementtraining.pdf Kerzner, H. (2001). Project management. New York: John Wiley.
Tuesday, April 7, 2020
Treatment for Cleft Lips and Palate free essay sample
This paper explores the various options for surgical and medical management of cleft lips and palates and the ways in which these interventions can help children with these particular birth defects. The paper begins with an overview of the condition and causes of cleft lip and palate. It then examines treatment options available and presents other alternatives. The writer then discusses the specific language acquisition problems related to clefts and concludes by accessing the effectiveness of various treatments and surgery. Cleft lips and cleft palates are among the most common of birth defects and if left untreated can lead to serious speech problems as well as psychological damage that can result both from those speech and communication problems as well as from the ostracism that a child with a facial deformity may face. However, while the consequences of cleft lips and palates can be severe and long-lasting, these can be averted by medical intervention, especially if it is done as early as possible. We will write a custom essay sample on Treatment for Cleft Lips and Palate or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This paper explores the various options for surgical and medical management of cleft lips and palates and the ways in which these interventions can help children with these particular birth defects.
Monday, March 9, 2020
Critical Thinking Case Study Essay Example
Critical Thinking Case Study Essay Example Critical Thinking Case Study Paper Critical Thinking Case Study Paper Essay Topic: Critical Thinking Chris had just been promoted as an Executive Assistant for Pat the CEO, Chief Executive Officer, of Faith Community Hospital. Pat had given Chris her very first assignment on her first day of work as an executive assistant and that was to gather information so that Pat can present the issues to the board of directors. Faith Hospital is faced with issues that needed attention and the board of directors must be notified of the issues so that a solution can be remedy to help the hospital stay in business. Chris was to look at the different issues that Pat had informed of her during their first meet and capture only what were the essential issues for the board of directors to know. Some of the strategic overview that Pat requested was to be able to answer the following questions: whats going on right now, what we can do about it, and what we should do about it retrieved from Resource January 28, 2006. Before Pat had informed Chris of the issues that the hospital faces, she was on top of the world even though it was Monday morning and raining. She was just engaged on Saturday will be graduating University of Phoenix on the following Saturday and will also be starting her new position as an executive assistant so there was nothing that can come her way that would let her down. Framing the problem The problem that Faith Hospital is dealing with is the decline of beliefs and spiritual values towards the hospitals missions statement. The hospitals mission states that the mission is to promote the health and well-being of the people in the communities we serve through a comprehensive continuum of services provided in collaboration with the partners who share the same vision and values. retrieved from Resource January 28, 2006. According to Chris, there are fewer community members and partners that know what the hospitals missions are and there are others that have different views and interpretations of what the mission should be. With the different interpretations of the mission the hospital is constantly faced with diverse cases that requires a decision-making solution and techniques to handle. Since the interpretation of the mission varies this attributes to one of the problem that the hospital is faced with such as: patient refusing medical services, do not resuscitate directives, how doctors are responding to the different scenarios and how certain government services and lawsuit affects the hospital. For example, some patients feel that they have the right to refuse certain medical services in which may be due to personal religious beliefs not to accept any medical surgery. On the other hand, there are staff members that refuse to provide certain medical services. This could be because some patients do not have insurance and that the staff is trying to help the hospital not lose any money if they do not provide services to non-insured patient. Another example would be the Do Not Resuscitate (DNR) directives. Some patients do not have their consent in written form so it is difficult for the hospital to abide with the patients wishes. The doctors responds to the hospitals mission in different scenarios in the medical services by abiding by their oath, which is to serve and provide services by putting the patients care first. This can also vary depending on the doctor, as some compassion about the patient and some are passionate about the patients ? right to die. So basically the doctors needs to balance the hospitals mission statement-based on personal belief and how they interpret the mission. On top of all this, the hospital also has to deal with different organizations such as the Child Protective Services. According to Pat, the hospital had a case in the Neo-Natal ward, where the Child Protective Services is in the process of taking custody of the baby and threatening to file charges against us because of the way we provided services or, as they allege, failed to provide services retrieved from Resource January 28, 2006. Another that attributes to the problem is how the media represents the hospital on the headline news that medical errors cause tens of thousands of deaths each year, close to 100,000 in hospitals alone. With that as the external panoramic view, let me paint the picture for you, from the inside, said Pat (Resource). This type of media coverage causes a decrease of the number of patients that the hospital serves every year. With the decrease of patient, that translates to the decrease of revenue for the hospital that affects the hospitals budget. Compare to the prior year the hospital lost 7% of the patient population. The hospital has 28% fixed cost yearly that is required to run the hospital business such as: paying the bills which most likely includes paying the employees, utilities equipment maintenance and serving the people. Some of the data shows that the hospital needs to hold steady at 7863 patients and 39,866 patient days or the hospital will need to reduce fixed cost by 15%. The fixed cost cannot be reduced so if there is decrease in the patient admittance into the hospital for service then the less income the hospital receives. That means the hospital needs decide on cutting the cost on the fixed cost just to break even to keep the hospital running. Some of the tough decisions would be to reduce the hospitals headcount. Solutions To help tackle the issues and problems, Faith hospitals board of director need to sit down and come up with ideas that will help the hospital resolve the issues. Solution One Solution One that I come up to help resolve the problem of maintaining and identifying the hospitals mission clearly is to provide a clear and concise procedures and policies that can be implemented. The policies and procedure has to be learned by all staff so that they can be familiarized with what needs to be done when the staff is faced with various cases. It is very difficult and impossible to write down every single item that the staff must do on certain occasion, as the medical field is unpredictable and nearly impossible to memorize. Staff member should focus and concentrate on important issue and quality care for the patients. The hospital needs to also focus on abiding by law to stay in operation while making the policies and procedures. The hospital cannot refuse care for non-insured patient especially if the patient is faced with a life threatening injury. By refusing care, the hospital will be faced with lawsuits if the patient is to die or cost more harm and injuries. For example, if the DNR is not in a written form, there is no question by the staff members but to provide the medical service needed by the patient. Solution Two Solution two that I can think of is to take a survey of employees according to their personal beliefs of how a patient should be treated and keep this survey on the employees record to ensure that the policies and procedures are clearly understood by everyone. This survey will help the hospital track what percent of the employees understand the hospitals mission. If the percent of the survey falls below 95% from the mission statement then Faith hospital needs to re-train employees in regards to the policies and procedures of the hospital. Solution Three To help improve and increase the number of patients that come to Faith hospital, solution three would be for better marketing of the hospital. If the hospital is market properly to entice patients on why they should go to Faith hospital instead of others then this will help the flow of patients. Advertising through the media such as the quality of service that patient can receive at the hospital will be outstanding, patient commitments and the type community service that the hospital provides. By having more patients should help offset the fixed cost on operating the hospital. Decision Chris needs to outline what type of decision-making techniques the board of directors should use in tackling the issues at Faith hospital and that technique should be dimensional analysis. Dimensional Analysis techniques is a checklist (Jensen, 1978) that relates to Five Ws and H, and is of most use as an aide memoir for initial exploration of a problem or evaluating options, particularly those associated with human relations, rather than of a technical nature retrieved on January 29, 2006, Dimensional Analysis. By identifying the five Ws (Who, What, Where, When) and H (How), this should assist in finding one solution. I think the best solution is the putting the policies and procedures in place. In doing this, employees that serves the hospital will have a clear and concise knowledge of the hospitals mission statement. This will help alleviate the in concision that is happening at the hospital. The five Ws and H can be represented by substantive dimension (Who? ), spatial dimension (where? ), temporal (When? ), quantitative (How much? ), and qualitative (How serious? ). Some of the questions that can be asked are substantive dimension or what asks the question like Is it necessary to change attitudes or practices? Another is spatial dimension or who, asks the question such as Recognize the exact area concerned. After identifying problem and the effects of it to the hospital, now the Pat can present to the board of directors the solutions that are feasible and achievable. It is not going to be an easy task to get all the board in agreeable to the solution but will help identify all the problems that needs to be resolved and in peoples mind. If the issues are not dealt with, there is a chance that the hospital will lose more money by losing more patients. Without the patients coming into the hospital, the hospital will not be around to serve the community. Like anyà businesses, Faith has to earn money to be able to operate and serve customers. The solution that is identified to help with the problem will assist the hospital run a better business. In conclusion, the hospital needs to let the community be aware of the quality service that Faith hospital provides and once the trust from the community comes in this should help balance the budget once the flow of patients start to increase. The board of directors has to come to an agreement on maintaining the mission of the hospital and its survival. Without the mission statement, the hospitals spiritual beliefs and values will fail to exist.
Friday, February 21, 2020
Managing Corporate Finance - MBA Programme Research Paper
Managing Corporate Finance - MBA Programme - Research Paper Example With a net debt component of à £679 million in the capital base and à £700 million as equity capital the interest coverage ratio of the company was comfortably placed at 46.0 times in 1996.à However, this ratio could not be sustained for long as in the immediate year it fell to 6.7. This may be due to the additional debt of à £262 million issued by the company in 1997. But in the following two years it discharged its debts worth à £10 million and à £176 million respectively. Interestingly, even after the discharge of this debt, the interest coverage ratio declined to 6.7 times. This may be due to the influence of macroeconomic factors like increase in interest rates. The interest rates prevailing in the UK in 1996 was in the range of 6 - 6.25 %. For the most part of the year, the monetary authority kept reducing the interest rate by 0.25 percent. But thereafter the interest rates in the UK started moving upwards. It reached up to 7.25 percent by the end of 1997. This was an increase of 100 basis points over the last year. This appears to be the main reason for the high-interest amount paid by British Energy in 1997.à After this the company was running in losses till the next two years. It recorded a loss of à £4292 million in the financial year 2002-03. The Executive Chairman tried to assure the investors of the financial stability of the company but this did not pay off as in the Financial Services authority suspended the dealing of British Energy shares. This forced the company to seek government support of à £650 million.Ã
Wednesday, February 5, 2020
Psychological Disorders Screening Project Essay Example | Topics and Well Written Essays - 250 words
Psychological Disorders Screening Project - Essay Example 405). The results from a properly administered test can provide truthful insights about a person, which in turn could be valuable in helping him or her deal with emotional conflicts, in guiding him or her as to the choice of a course or vocation, or in assisting the individual to land a job (ââ¬Å"Personality Testingâ⬠, n.d.). When we speak of personality disorders which Millon defines as the ways by which an ââ¬Å"individual deals with dependency needs (as cited in Kaplan & Saccuzzo, 2001, p. 435), psychological screening tests designed to assess such can help professionals identify the syndrome and thereby prescribe appropriate interventions. There are variables that may have serious effects on the test-taking process. One such variable is the test-taker him/herself. Kaplan and Sacuzzo (2001) point that a subjectââ¬â¢s motivation, anxiety, physical health and even hormonal levels can significantly affect test performance. When I took the test, I believe I was in a normal state, i.e., neither nervous nor sickly which reflected in the average results I got from the tests. Any and all information gathered from psychological tests may be used in a variety of ways. As mentioned earlier in this paper, personality tests help an individual increase his self-awareness.
Tuesday, January 28, 2020
Brand Equity Case Study Nike Marketing Essay
Brand Equity Case Study Nike Marketing Essay The world constantly changes and disparities, however, some top brands seem to keep their leadership position in their industry to this day. Strong brands are amazingly durable and have the ultimate ability to overcome many challenges. Either does Nike. Since its creation in 1971 in the USA, the Nike swoosh is still one of the worlds most valuable brand despite of the severe crises. Ranked at 26 on the list of Interbrands Best Global Brands in 2009 with a brand value at $13.2 billion dollars, up 4% from a value of $12.7 billion last year, Nike is the best among sports brand, left the big competitors, Adidas and Puma far behind (Interbrand report, 2009). So how has Nike got ahead and stayed ahead? Figure 1: Swoosh = achievement. Source: www.nikefootball.com This article will be employed Elliott and Percys structural framework of brand equity synthesis to investigate in four dimensions of Nike brand equity, namely: brand attitude (functional and emotional features), symbolic meaning, brand awareness and brand loyalty to draw the deposit picture of Nike brand equity in the sportswear industry. About Nike In 1962, inspired by athlete aspiration, Bill Bowerman and Phil Knight shook their hand to cofounded Blue Ribbon Sports, precursor of Nike. The initial business then was to distribute low-cost and high quality Japanese athletic shoes to American. Today, Nike not only designs and sells athletic shoes at every profitable market worldwide, but also operates in athletic apparel, sport equipment and subsidiary venture including Cole Haan, Converse Inc., Hurley International LLC, Nike Golf and Umbro Ltd (Nike report, 2009). Headquartered at Oregon, United States, Nike has been presented across more than 160 countries around the world targeting its primary market regions: United States, Europe, Asia Pacific and the Americas. Nike employs about 32,500 people as of May 31, 2008 (Datamonitor Research, 2009). By indirect or direct way, Nike touches the lives of millions more with its innovative products that transform every sport into a winning battle (Superbrands, 2002). Nike customers The decade ago, Bill Bowerman, the co-founder of Nike once said If you have a body, you are an athlete (Nike company overview, 2010). This motto transmitted not only the whole brand characteristics but also the main targeted customers. They are athletes and anyone with a body. Nike offers a wide product portfolio of sport-inspired lifestyle apparel, accessories and equipment. Nike provides athletic footwear for runners, trainers and basketball players. The company also offers shoes and equipments specially designed for those addicted tennis and golf players and etcetera. Such diverse product extensions enable the company to satisfy the varied athletic needs of its customers (Datomonitor Research, 2009) Nike and its rivals Sportswear has been a thriving market in recent years. According to the research Global footwear: Industry profile releasing by Datomonitor in 2009, the global footwear market generated total revenues of $ 196,617 million in 2008. Thus, Nike has experienced intense competition from the moment its first sporting shoes being introduced to their customers. Globally, this market is dominated by the big three namely Nike, Adidas, and Puma (Sport+Markt Report, 2008; Keynote Report, 2010). Adidas Adidas was truly the first sports company, it was founded in 1920. They once really blew in the decade of 70s and 80s. By the early 90s, Adidas realized itself forgotten in the back of game. In the 21st century, the brand has steadily affirmed its position and seems on renaissance. Adidas brand increased its value at 6%, ranked 62th on the list of Best Global Brands 2009 and continued to take the second largest sporting goods manufactures behind Nike (Interbrand, 2009) The overall Adidas brand competes straightly and closely with Nikes value proposition. Nike aims To bring inspiration and innovation to every athlete in the world, meanwhile, Adidas mission is Improving every athletes performance through innovation. The brand values of Adidas have been claimed that authenticity, inspiration, honesty and commitment are derived from sport. (Datamonitor research, 2009) Puma Figure 1: the leaping puma symbolizes the combination of speed, power and elegance exhibited by professional athletes Placed at 97th, Puma brand appeared at the first time on the Interbrand annual report. Interbrand analysts gave the positive compliments for Pumas effort to compete against the big rivals. Through new design, co-branding and partnerships with celebrities and famous designers such as Alexander McQueen and Hussein Chalayan, Puma refreshes their brand image. The company defines its brand as the mixes of sport, lifestyle and fashion to increase its desirability (Puma report, 2009). The Puma brand differentiates itself from Nike by communicating lifestyle driven style with active lifestyle themes whereas Nike focusing on performance driven style. Nike brand equity Having and holding customers is likely to be a competitive battle which each brand tries all efforts to win. They compete for functional attributes, distinctive services or innovative technologies (Aaker, 1991). So what are emotional and functional benefits which Nike provides for their customers? Functional and emotional features of the brand Since Nike was set up by someone who has a deep passion for athletics and running, it should come no surprise that product is important. Products that are comfortable, authentic, functionally innovative and uniquely designed (Nike report, 1985). The innovative technology is considered as one of the defining dimensions of Nikes brand identity and corporate culture. The simple driving concept has led to some impressive innovations which is considered as one of the defining dimensions of Nikes brand identity and corporate culture. The first highlight was Air cushioning, using pressurized gas to cushion impact and new materials such as Urathane, that was used first with the Air Max running shoes (Nike report, 1987). More recently, to obtain maximum performance, Nike Sport Research laboratory has discovered the innovative technology such as Shox, which are made mostly of rubber and spring back adding more power to a runners stride and Total 90 Concept, a range of equipment to help players perform over 90 minutes of a soccer match (Keller, 2008) Such innovative technology which Nike has used has gained the strong hold in consumers perceptions. The research of Ross and Harradine (2004) focusing on relationship between young school children and branding, particularly sportswear shoes brands showed that children aged from 4 7 years old believed that these brands could improve their personal performance. They do very fast shoes. They make you run faster. They are also comfortable and look good, they added. Clearly, functional benefit is the fundamental and classical features to communicate with customers. However, if Nike just provided high quality running shoes to enhance athletic performance, Nike would not be strong brands. According to Aakers (1991), big brands need to be beyond the purely functional relationships. They should create a more strong emotional attachment with core consumers because emotional beneà fits add richness and depth to the brand and the experience of owning and using the brand (Aakers, 2009) Figure 2: Nike Commitment to win Source: Nikefootball.comGuinn et al (p219, 2008) stated that Nike offers emotional benefits which are the exhilaration of athletic performance excellence; feeling engaged, active, and healthy; exhilaration from admiring professional and college athletes as they perform wearing your brand when they win, you win too. Associated brand with the top athletes, Nike tells story of brands which the main themes is sportsmanship and unrelenting effort. These are the story of Michael Jordan who won a record 10th scoring title and was selected as one of the 50 Greatest Players (NBA history, 2010) in Americans National basketball association championship. Lance Armstrong survived and won a second straight Tour de France while Tiger Woods completed the career Grand Slam, ensuring his place in golf history at the age where most of us are still wondering what we will do when we grow up (Nike report, 2000). The most three prominent athletes has generated the inspiration for young and next generation of athletes. Nike has succeeded to transfer their inspirations to every single purchaser. Wearing every pair of Nike shoes is to engage a passion for excellence and encourage to do your own thing. Just do it the tagline could sum up all the greatest values of brand which is (Superbrands case study, 2002). Symbolic meaning Products are no longer just products, they move beyond the functional meanings. Nowadays, they are definitely social tools serving as a means of communication between the individual and his significant references (Grubb and Grathwohl, 1967 as cited by Banister and Hogg, 2003). Products are considered as a symbol of individuality and uniqueness, and also symbol of affiliation and social identification. It is particularly trued with the fashion brands. Fashion brands such as clothes, bags, shoes and etc satisfy opposing functions, both social identification and distinction among individuals (Banister Hogg, 2003) Nike must have understood the recipe well. The Just do It campaign in the early 1990s would be a perfect example. Losing ground to archrival Reebok which was quick initiative on designing style, fashion aerobics shoes in 1980s (Keller, 2008), Nike responded dramatically and forcefully by launching the Just do it campaign which was mainly focused on person wearing on products instead of product itself. Purchasing an athlete-endorsed product is one means of symbolically and publicly demonstrating aspirations to be a part of the group and such behaviors are directly influenced by the extent to which a fan identifies with an athlete endorser Carlson and Donavan (2008)Heroes and hero worship was being built as the main themes of advertising. Celebrity endorsements such as Bo Jackson, John McEnroe and Michael Jordon appealed to the consumers sense of belonging and hipness. In other words, Americans consumers were convinced that wearing for every part of your life was smart (the shoes are designed for comfort) and hip (everyone else is wearing them; you too can belong to this group) (CFAR, 1998). Just Do It campaign succeeded (Nike increased its share of the domestic sport shoe business after launching this campaign in America from 18 percent to 43 percent, regained the leader position) because it could fascinate customers in both separating ways. Wearing Nike as a self fulfilling image declaration if you are hip, you are probably wearing Nike. But perhaps most importantly, it could create the desirable needs -if you want to be hip, wear Nike (CFAR, 1998). Symbolic meanings of Nike brand are also tracked in the research on Symbolic and functional positioning of brands of Bhat and Reddy (1998). This study showed that Nike scored high on the prestige and personality expression scales (See Appendix). The findings of Hogg et al (1998) also support the success of attached the symbolic and emblematic meanings to sportswear brands. The youth showed facility in interpreting the symbolic meanings attached to the sports brands which were associated with the different sports stars (such as footballers, rugby players, athletes and tennis players) and with different sports (e.g. football and rugby.) Brand Loyalty Luring by good shoe with innovative functionality and athletic aspiration value, Nike has indeed come to mind and heart of its customers. By the mid of 1990s, 77 percent of male Americans from the age of 18 to 25 chose Nike as their favourite shoe, according to Rozanski et al (1999). The figure still remains stably despite of that up and down year Nike has been experience, gaining the high score of customer satisfaction at 79 percent rated by The American Customer Satisfaction Index Organization (2009). Figure: 3NIKE The American Customer Satisfaction Index Base- line 97 98 99 00 01 02 03 04 05 06 07 08 09 10 Previous Year % Change First Year % Change All Others NM 73 76 79 79 78 81 81 83 79 81 83 82 83 1.2 13.7 Athletic Shoes 79 74 74 76 79 76 79 79 82 77 76 79 79 80 1.3 1.3 NIKE 82 74 73 73 78 74 76 76 78 75 72 75 78 79 1.3 -3.7 adidas 75 74 74 75 78 73 76 74 77 75 78 77 78 78 0.0 4.0 Source: American customer satisfaction index organization, 2010 It could be said that loyalty to the Nike brand is driven by many external and internal factors such as brands subjective and objective characteristics and loyalty building programs. One visible example of creating innovative method to capture the strong relationships with Nike users is that creating Joga.com, a social network site for foot ball fans. Launching quietly in the early 2006, the site became an instant hit, peaking at 7.5 million viewers when Nike showed Ronaldinho video clips, according to Nike (2006). More than 1 million members from 140 countries signed up by mid July. In this site, fans can create their personal blogs, build communities around favorite teams or players, download video and organize pickup games. By enrolling consumers in building and shaping the content of the website, Nike pulled their loyal customers closer, nurtured deeper bonds of loyalty and advocacy. (Kotler and Amstrong, 2007) Brand Awareness Brand awareness is the first and crucial stage of consumers preference. It refers to the strength of a brands presence in the consumers mind (Aakers, 1996). Nike has been successful in building awareness. The Swoosh symbol has been appeared everywhere, on shoes, hats, billboards and soccer balls across the globe too remarkably to such extent that one author used the title The Swooshification of the World on Sports Illustrated column that imaged a future in which the swoosh could surpass sports to become a letter of the alphabet and the new presidential seal, among other things(Keller, 2008). True be told, the recognition of the swoosh is extremely high. According to Keller (2008), as of 2000, 97 percent of American citizens recognized the brand logo, as the strong brand penetration. The studying of Arona and Stoner (2009) on understanding brand personality also assists this fact. The findings indicated that Nike was perceived as a dominant force or authority in the market place, reaching at nearly 90 percent (Figure below) Figure 4: The difference between Nike and Adidas. Source: Arora, R. and Stoner, C. (2009) a mixed method approach to understanding brand personality, Journal of product and Brand management, 18(4), 272-283. The results of Ross and Harradines research (2004) on brand recognition and awareness on children is also supportive, which showed that Nike could be recognized consistently without identification of brand name, even by the youngest group (aged from 4 to 6 years old). This perhaps may reflect the general level of advertising and promotion that children are exposed to. How has Nike done to build brand awareness? Sponsorships, advertising and experience focused retailing (Nike town) are three vivid channels that Nike has applied to enhance its brand image and awareness. Among these strategies, athlete endorsements could be considered as the most significant success of Nike brand. Nike has been invested millions of dollars to associate their brand names with easily recognizable athletes with the aim of brand image building (1.6 billion dollars is spent on multiyear athlete endorsement by Nike according to Horrow (2007). Athletes at the top of their respective sport such as Micheal Jordan, Tiger Woods, and Lance Armstrong who are well liked and respected by members of the brands target audience are chosen as endorsers to associate the Nike brand with the athletes celebrity image. This strategy has been paid off, for example, since Tiger Woods and Nike cooperated, annual sales for Nike Golf have exceeded to nearly $500 million dollars with an estimated 24 percent growth per year in the first five years of the agreement (Pike, 2006 cited by Carlson and Donavan, 2008). Conclusion Since the Nike name is chosen in 1971 with the concepts of victory, success and speed, Nike has been keeping its great speed in the fierce competitive environment. Building brand image and its associations around a famous person and conducting the two way conversation with power consumers through innovative digital channels, Nike has hold the strong presence in the heart of consumers. REFERENCE Aaker, D., 1996. Building strong brands. New York: The Free Press Aaker, David A., 1991. Managing Brand Equity. New York: The Free Press Elliot, R. and Percy, L., 2007, Strategic brand management, Oxford: Oxford University Press Guinn, T., 2008. Advertising and Integrated brand promotion. South Western: South Western Educational Publishing. Keller, K., 2008. Best practice cases in branding: lessons from the worlds strongest brands. 3rd Ed. NJ : Pearson/Prentice-Hall. Kotler, P., and Armstrong, G., 2007. Marketing: an introduction. 8th Ed. N.J. : Pearson Prentice Hall Aaker, D. (2009) Beyond functional benefits, Marketing news, 30, 23-24. Arora, R. and Stoner, C. (2009) a mixed method approach to understanding brand personality, Journal of product and Brand management, 18(4), 272-283. Banister, E., and Hogg, M. (2003) Negative symbolic consumption and consumers drive for self-esteem, the case of the fashion industry, European Journal of Marketing, 38(7),850-868. Carlson, B., and Donavan, T. (2008) Concerning the Effect of Athlete Endorsements on Brand and Team-Related Intentions, Sport Marketing Quarterly, 17 (3), 154-162. Court, D. et al. (1997) If Nike can just do it, why cant we, The McKinsey quarterly, 3, 24-34. Hogg, M., Bruce, M. and Hill, A. (1998) Fashion brand preferences among young consumers, International Journal of Retail Distribution Management, 26 (8), 293-300. Ross, J. and Harradine, R. (2004) Im not wearing that! Branding and young children, Journal of Fashion Marketing and Management, 8(1),11-26. Ross, J., and Harradine, R. (2004) Im not wearing that! 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Monday, January 20, 2020
Spring Choir :: essays research papers
Spring Choir Concert à à à à à The spring choir concert that I went to was like the percussion concert just with singing. I enjoyed listening to the singers as they sung the different melodies. As I was sitting there listening to the different singers sing I could not help but to think about how strong there voices are and how strong they must be to get over the big space of the performance center. Voice is just lost in such a big space like the one in the Price performance center, they have to work on their voices and make sure that they can sing loud, clear and strong to get it across to the audience. Also, while trying to do that they must make sure that the quality is not lost while trying to increase the loudness of their voice. I could also tell the different voices such as the tenors the sopranos and the altos. I could not help but to realize how these different voices interacted with each other and how without one set the sound would not be the same and would be lost. I donââ¬â¢t und erstand how some people can sing as high as they do, such as the alto section. They must have some hard exercising for their voice to get as high as it does and to sound just as good. à à à à à I enjoyed watching the way the conductor conducted the choir and I noticed how much effort goes into conducting. At first I thought that he was just waving his hands in the air, but then I realized that there was a pattern to it and that not only keep it on beat but it also did other things as well. I like how when the choir was singing that different parts of it would stop and other parts would keep going and then it would switch and the parts that stopped would start again and the ones that were just singing would then stop. I think that this gave the performance dimension and kept your mind moving and gave u something to think about rather then just the entire choir singing for the entire time. à à à à à In all, I think the choir concert went very well I thought that the performers did a great job and worked very hard to get where they are today.
Sunday, January 12, 2020
Gay Marriage Essay
The issue of gay marriage remains controversial. Some people think that this trend has adverse effects on the society while others believe that it is seen as a natural trend and right for people to choose this type of marriage. My essay will discuss causes and effects of this problem. First, gay marriage is the result of psychological, legal, economic and biological effects. Medically speaking, if someone is born to be gay, the tendency is that he will not change his nature and want to live with people of the same sex. There are cases of men who marry the opposite sex and end up being unhappy till the day they decide to lead their own lives and stay with the same sex. Another reason is derived from economic drive. Despite not being inborn gay, several people, for sake of profit, opt for the solution to marry the similar sex. Besides, only after undergoing painful break-ups with so many people of the different sex do people lose their belief in love, and hence, choose to be by the side of the same sex. These people are believed to sympathize and care about them more. In addition, in such an open society where equality is recognized, it is inevitable that people can marry the one they love, despite the differences in age, race, family background and marriage notion. There are both positive and negative effects in this problem. As a result of recognizing the right of gay people in form of marriage, the society bestows upon these people the feeling of equity which makes them motivated to work as hard as other people. It is the acknowledgement of gay marriage that talented gay people continue contributing their best to social development, without bias. However, the fear is that no sooner has gay marriage become official than the society lacks the next generation since hardly could gay couples give birth. Another disadvantage is that children who are raised in gay families can rarely receive comprehensive education. Such purely male environment or female one is not enough for kids to develop normally, which might result in their mental disorders and sexual disorientation.
Friday, January 3, 2020
Sexual Assault And Harassment Incidents in College - Free Essay Example
Sample details Pages: 4 Words: 1122 Downloads: 1 Date added: 2019/02/20 Category Law Essay Level High school Tags: Sexual Assault On College Campuses Essay Did you like this example? Though the college experience is oftentimes one of personal growth, increasing social life, and educational opportunity, campuses are faced with the rising issue of sexual assault and how to handle allegations every single day. It is reported that up to 11.2% of all students experience rape or sexual assault, and only handful of those victims are reporting it (Rainn). Reasons as to why the report levels arenââ¬â¢t higher has to do with campus policies and their reputation on how they handle the issue at hand. Donââ¬â¢t waste time! Our writers will create an original "Sexual Assault And Harassment Incidents in College" essay for you Create order In order for colleges to avoid discrepancies on their campus or bad reputations, they unfortunately, tend to keep these types of matters in the dark. However, efforts have been instated to promote awareness and promote education sexual harassment and rape on general terms. Campuses have observed that alcohol/drugs, low reports, and overall peer pressure are the general factors that lead to sexual harassment charges and rape. College is usually a place where young people are on their own for the first time and get a chance to really experiment with both sex and alcohol. Oftentimes the combination can lead to inappropriate or even dangerous situations for young women and sometimes, young men. Based off of just the mass media, drugs and more consistently alcohol, are both considered to be pivotal moments in the college experience, however their recreational abuse aids in leading reports of sexual harassment (Mintz). In some cases, the aggressor will use some form of substance to lower the victimââ¬â¢s resistance or decrease their ability to fight back by discretely inserting it into an alcoholic beverage, which is considered a ââ¬Å"date rape drugâ⬠. At least one-half of all violent crimes involve alcohol consumption by the perpetrator, the victim, or both (Collins and Messerschmidt 1993). Sexual assault fits this pattern a little too well. Hence, across the contrasting populations studied, researchers routinely have found that roughly one half of all sexual assaults are committed by men who had been drinking alcohol preceding the attack (NIAAA). It is also crucial to emphasize that although a womanââ¬â¢s alcohol consumption can lead her to a dangerous place with an increased risk of sexual assault, she is still in no way responsible for the attack. The perpetrators are legally and morally responsible for their actions and can only be judged upon their own behavior. To tie some loose ends, alcohol consumption at college campuses is at an all time high, and rules and regulations regarding underage drinking and consumption laws in general, arenââ¬â¢t necessarily at the top of the priority list. Unfortunately, the victims of assault oftentimes do not prioritize reporting their attacks. Only 20% of female students reported their abuse to the authorities. In most cases, this is because women fear they could be belittled, no one would listen, or theyââ¬â¢d be shamed for putting themselves in an unsafe environment. Often, the suspects of sexual assault are defended over the victim, who is then shamed or even scolded for behavior seen to be contributing to the assault. It should also be considered that most victims of sexual assault know their defiler on some sort of personal level. As reported by RAINN, around seven out of ten sexual assaults are carried out by someone the victim knows. This is another factor contributing to women underreporting their assaults. A victim who withholds from telling anyone, out of fear theyââ¬â¢ll be shunned or wonââ¬â¢t be believed, is even less likely to report abuse from a boyfriend/girlfriend, a mother or father, a teacher, or a teammate (NIAAA). This unfavorable truth stems from a victimââ¬â¢s stereotyped and corrupted assumption that they are less likely to be believed in such a situation. Regrettably, the media in terms of a range between news channels and award-winning Hollywood movies, there isnââ¬â¢t much of a voice or safe place for these victims to tell their stories without second guessing if itââ¬â¢d be worth the slander and bashing theyââ¬â¢d receive. Lastly, when women have confided in close individuals, they are often advised to ignore it, forget it, and move on. The oppression of emotional warfare that exists in the minds of the victims isnââ¬â¢t a big enough headline to be considered noteworthy or pressing enough to call a change to. Peer pressure plays a role in sexual assault as well. These young adults are on their own for the first time, some of them breaking the shackles of a 9:00 curfew off their wrists, and finally able to be free and participate in activities they couldnââ¬â¢t so much do with their parents around. Students may feel pressured to participate in unfortunate popular social activities like drinking, drug use, hopping from party to party, or even going so far as engaging in sexual activities that arenââ¬â¢t uncomfortable to them. There is a lot of tension, especially, for students to drink, leading to situations where women may consume more alcohol than they intend, leaving them vulnerable to assault (Mintz). This comes from dismantled portrayals and identity crisis within them, so they reach for a bubbly friend to make them more, ââ¬Å"comfortable.â⬠The limit a person is willing to drink is usually based on however much their friends are or as much as it seems the people around th em are ingesting. If they perceive that their peers are drinking a lot, they will take normal precautions to match them, even if their perception is inaccurate. With skewed views on how to fit in and colleges past the inspirational posters that middle schools are holding onto, instead of finding friends, students are turning to alcohol, which in turn is becoming the cause of sexual assault crimes on campuses across the United States (RAINN). Sexual assault is spreading across colleges with no intention to slow down because of alcohol abuse, women not reporting their attack, and students feeling pressured to act in a certain way when in college situations for the first time. With colleges focusing their attention towards money jackpot deals and promoting their latest football gear, women are still hiding in their shame, deciding to never follow through with reporting their abuse. Alcohol use continues to skyrocket with campuses loosening their policies and rules concerning its consumption. Peer pressure is still considered an issue in the social development of people entering college, and no one seems too rushed to push towards social acceptance. Sexual assault cases are on the track to being pushed under the rug and ignored. Campuses continue to struggle to find the time to figure out a solution to this rapid issue, however, in the meantime women might just need that one push of confidence and bravery to rise as a hero, instead of a foul human.
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